{"title":"Rugcel","description":"\u003cp\u003eRugcel electric winches, kinetic recovery ropes, recovery rings, traction boards and winch accessories for serious 4x4 recovery.\u003c\/p\u003e","products":[{"product_id":"rugcel-10t-rated-traction-boards","title":"Rugcel 10T Rated Traction Boards","description":"\u003cp\u003e\u003cstrong\u003eHeavy-Duty Recovery Tracks for Off-Road Vehicles (Pair)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eConquer tough terrain with confidence using Rugcel 10T Rated Traction Boards. Engineered for extreme off-road recovery, these boards are built from high-strength reinforced nylon to handle up to 10 tons of vehicle weight without cracking or warping.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh Load Capacity: Rated for up to 10 tons, perfect for SUVs, trucks, and 4x4s stuck in sand, mud, snow, or loose gravel.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDurable Build: Constructed from rugged reinforced nylon to withstand intense pressure and repeated use.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eOptimized Design: Deep, aggressive teeth provide maximum grip and prevent tire slippage in harsh conditions.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGenerous Dimensions: Each board measures 1060mm x 310mm x 60mm, offering ample surface area for improved traction.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightweight \u0026amp; Portable: Weighs just 7kg per pair – easy to carry, mount, or store in your vehicle.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're an overlander, weekend adventurer, or emergency responder, Rugcel Traction Boards give you the reliability you need when the trail gets tough\u003cbr\u003e\u003c\/p\u003e","brand":"Max Offroad","offers":[{"title":"Default Title","offer_id":71550648484093,"sku":"sku-48370078974192","price":139.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/8396\/7485\/files\/Traction_boards.jpg?v=1791957246"},{"product_id":"rugcel-kinetic-energy-recovery-rope","title":"Rugcel Kinetic Energy Recovery Rope","description":"\u003cp\u003e\u003cstrong\u003e25mm x 10m | Heavy-Duty Off-Road Vehicle Recovery\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGet stuck? Get moving with the Rugcel Kinetic Energy Recovery Rope. Designed for 4x4 enthusiasts, off-roaders, and overlanders, this 25mm x 10m rope delivers high-performance kinetic energy recovery for smooth, controlled vehicle rescues.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExtreme Strength: Rated with a minimum breaking strain of 33,000lbs (≈15,000 kg) for heavy-duty off-road recovery.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDurable Construction: Polyurethane-coated ends prevent fraying and extend rope life, even in harsh terrain.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSafe \u0026amp; Efficient Recovery: Stretch under load absorbs shock, reducing stress on vehicles and recovery gear.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePerfect for Off-Road Adventures: Ideal for trucks, 4x4s, SUVs, and all off-road recovery situations.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re navigating mud, sand, or rocky trails, the Rugcel Kinetic Energy Recovery Rope is the trusted choice for off-road recovery. Buy the ultimate 4x4 recovery rope today and be ready for any adventure.\u003c\/p\u003e","brand":"Max Offroad","offers":[{"title":"Default Title","offer_id":71550652219645,"sku":"sku-48370059739376","price":219.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/8396\/7485\/files\/Kinetic_energy_rope-Photoroom.jpg?v=1791957256"},{"product_id":"rugcel-winch-safety-blanket","title":"Rugcel Winch Safety Blanket","description":"\u003cp\u003eStop dangerous whip backs before they happen. Fill the internal pockets with sand or dirt, and let this heavy-duty blanket dampen rope or connection failures, keeping you, your vehicle, and your gear safe. Tough, reliable, and essential for every off-road recovery.\u003c\/p\u003e","brand":"Max Offroad","offers":[{"title":"Default Title","offer_id":71550650646781,"sku":"sku-48370079400176","price":49.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/8396\/7485\/files\/Winch_dampener.jpg?v=1791957252"},{"product_id":"rugcel-recovery-rope-kit","title":"Rugcel Recovery Rope Kit","description":"\u003cp\u003eBe ready for anything with the RUGCEL Recovery Rope Kit. Packed with high-strength essentials to get you unstuck fast, wherever adventure takes you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s Inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1\" × 30ft kinetic recovery rope (30,360 lb rating)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHeavy-duty gloves\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWinch line cable damper\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTwo soft shackles (3\/6 × 20 in)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e66,000 lb aluminum recovery ring\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRugged storage bag\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExtreme Strength: Double-woven nylon rope with tough polymer coating and reinforced rubber eyelets for maximum durability.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUltra-Light Recovery Ring: Made from 7075 aluminum alloy – massive 66,000 lb breaking strength.\u003c\/li\u003e\n\u003cli\u003eAll-Terrain Ready: Perfect for off-road vehicles, UTVs, SUVs, trucks, industrial or farm use.\u003c\/li\u003e\n\u003cli\u003eGrab \u0026amp; Go Storage: Durable bag keeps your gear organized and ready when you need it.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTake your recovery game to the next level — strong, lightweight, and built for adventure.\u003cbr\u003e\u003c\/p\u003e","brand":"Max Offroad","offers":[{"title":"Default Title","offer_id":71550650614013,"sku":"sku-48370073239792","price":349.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/8396\/7485\/files\/Recovery_Kit_image.jpg?v=1791957251"},{"product_id":"rugcel-recovery-ring","title":"Rugcel Recovery Ring","description":"\u003cp\u003e\u003cstrong\u003eLightweight Strength for Serious Recoveries\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Rugcel Recovery Ring is engineered for modern synthetic winch lines delivering a smoother, safer and more efficient recovery solution. Machined from high grade billet aluminium, this ring offers exceptional strength without the bulk of traditional pulleys. 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Get a qualified installer to wire the winch to the battery, and inspect the rope before each use.\u003c\/p\u003e","brand":"Max Offroad","offers":[{"title":"Default Title","offer_id":71550650581245,"sku":"sku-48370092605680","price":699.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/8396\/7485\/files\/Rugcel_6K_1_dc8530ad-ce39-4be8-83b6-4a9884cbdc15.jpg?v=1791957252"},{"product_id":"rugcel-tank-13-500lb-winch-13k-24v","title":"Rugcel TANK 13,500lb Winch (13K) 24v","description":"\u003cp\u003eThe Rugcel Tank 13,500lb Winch 24v is an electric recovery winch rated to 13,500lb of line pull, running synthetic rope. It suits NZ utes and 4x4s that need dependable self-recovery on the beach, in the bush or on muddy tracks.\u003c\/p\u003e\u003cp\u003eAs a rule of thumb, choose a winch rated to at least 1.5 times your vehicle's loaded weight (GVM). This capacity suits heavier dual-cab utes and loaded touring rigs.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Rugcel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRated line pull:\u003c\/strong\u003e 13,500lb (6,123kg)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVoltage:\u003c\/strong\u003e 24V\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMotor:\u003c\/strong\u003e 7.2HP\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGear ratio:\u003c\/strong\u003e 234:1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRope:\u003c\/strong\u003e Synthetic rope, 26m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaterproof rating:\u003c\/strong\u003e IP68K\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControl:\u003c\/strong\u003e Wireless remote\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eMounting\u003c\/h3\u003e\u003cp\u003eYou'll need a winch-compatible bullbar or a winch mounting plate for your vehicle. Get a qualified installer to wire the winch to the battery, and inspect the rope before each use.\u003c\/p\u003e","brand":"Max Offroad","offers":[{"title":"Default Title","offer_id":71550652317949,"sku":"sku-50341814665456","price":1199.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/8396\/7485\/files\/TANK_13K_1_c500a8c8-8a95-4d12-8208-f4231c0bd64.jpg?v=1791957257"},{"product_id":"rugcel-emcp-13-500lb-winch","title":"Rugcel EMCP 13,500lb Winch","description":"\u003cp\u003eThe Rugcel Emcp 13,500lb Winch is an electric recovery winch rated to 13,500lb of line pull, running synthetic rope. It suits NZ utes and 4x4s that need dependable self-recovery on the beach, in the bush or on muddy tracks.\u003c\/p\u003e\u003cp\u003eAs a rule of thumb, choose a winch rated to at least 1.5 times your vehicle's loaded weight (GVM). This capacity suits heavier dual-cab utes and loaded touring rigs.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Rugcel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRated line pull:\u003c\/strong\u003e 13,500lb (6,123kg)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVoltage:\u003c\/strong\u003e 12V\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMotor:\u003c\/strong\u003e 7.2HP\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGear ratio:\u003c\/strong\u003e 236:1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRope:\u003c\/strong\u003e Synthetic rope\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaterproof rating:\u003c\/strong\u003e IP68\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControl:\u003c\/strong\u003e Wireless remote\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eMounting\u003c\/h3\u003e\u003cp\u003eYou'll need a winch-compatible bullbar or a winch mounting plate for your vehicle. Get a qualified installer to wire the winch to the battery, and inspect the rope before each use.\u003c\/p\u003e","brand":"Max Offroad","offers":[{"title":"Default Title","offer_id":71550652350717,"sku":"sku-48370105811184","price":1699.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/8396\/7485\/files\/EMPC_13K_2.jpg?v=1791957256"},{"product_id":"rugcel-tank-13-500lb-winch-13k","title":"Rugcel TANK 13,500lb Winch (13K)","description":"\u003cp\u003eThe Rugcel Tank 13,500lb Winch is an electric recovery winch rated to 13,500lb of line pull, running synthetic rope. It suits NZ utes and 4x4s that need dependable self-recovery on the beach, in the bush or on muddy tracks.\u003c\/p\u003e\u003cp\u003eAs a rule of thumb, choose a winch rated to at least 1.5 times your vehicle's loaded weight (GVM). This capacity suits heavier dual-cab utes and loaded touring rigs.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Rugcel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRated line pull:\u003c\/strong\u003e 13,500lb (6,123kg)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVoltage:\u003c\/strong\u003e 12V\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMotor:\u003c\/strong\u003e 7.2HP\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGear ratio:\u003c\/strong\u003e 234:1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRope:\u003c\/strong\u003e Synthetic rope, 26m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaterproof rating:\u003c\/strong\u003e IP68K\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControl:\u003c\/strong\u003e Wireless remote\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eMounting\u003c\/h3\u003e\u003cp\u003eYou'll need a winch-compatible bullbar or a winch mounting plate for your vehicle. Get a qualified installer to wire the winch to the battery, and inspect the rope before each use.\u003c\/p\u003e","brand":"Max Offroad","offers":[{"title":"Default Title","offer_id":71550652383485,"sku":"sku-48370109317360","price":1199.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/8396\/7485\/files\/TANK_13K_1_c500a8c8-8a95-4d12-8208-f4231c0bd654.jpg?v=1791957257"},{"product_id":"rugcel-tank-20-000lb-winch-20k","title":"Rugcel TANK 20,000lb Winch (20K)","description":"\u003cp\u003eThe Rugcel Tank 20,000lb Winch is an electric recovery winch rated to 20,000lb of line pull, running synthetic rope. It suits NZ utes and 4x4s that need dependable self-recovery on the beach, in the bush or on muddy tracks.\u003c\/p\u003e\u003cp\u003eAs a rule of thumb, choose a winch rated to at least 1.5 times your vehicle's loaded weight (GVM). This capacity suits heavier dual-cab utes and loaded touring rigs.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Rugcel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRated line pull:\u003c\/strong\u003e 20,000lb (9,071kg)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVoltage:\u003c\/strong\u003e 12V\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMotor:\u003c\/strong\u003e 7.8HP\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGear ratio:\u003c\/strong\u003e 440:1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRope:\u003c\/strong\u003e Synthetic rope\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaterproof rating:\u003c\/strong\u003e IP68\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControl:\u003c\/strong\u003e Wireless remote\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eMounting\u003c\/h3\u003e\u003cp\u003eYou'll need a winch-compatible bullbar or a winch mounting plate for your vehicle. Get a qualified installer to wire the winch to the battery, and inspect the rope before each use.\u003c\/p\u003e","brand":"Max Offroad","offers":[{"title":"Default Title","offer_id":71550652449021,"sku":"sku-48370112921840","price":2259.9,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/8396\/7485\/files\/Tank_20k_1.jpg?v=1791957257"},{"product_id":"rugcel-tank-15-000lb-winch-15k","title":"Rugcel TANK 15,000lb Winch (15K)","description":"\u003cp\u003eThe Rugcel Tank 15,000lb Winch is an electric recovery winch rated to 15,000lb of line pull, running synthetic rope. It suits NZ utes and 4x4s that need dependable self-recovery on the beach, in the bush or on muddy tracks.\u003c\/p\u003e\u003cp\u003eAs a rule of thumb, choose a winch rated to at least 1.5 times your vehicle's loaded weight (GVM). This capacity suits heavier dual-cab utes and loaded touring rigs.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Rugcel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRated line pull:\u003c\/strong\u003e 15,000lb (6,803kg)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVoltage:\u003c\/strong\u003e 12V\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMotor:\u003c\/strong\u003e 7.2HP\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGear ratio:\u003c\/strong\u003e 262:1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRope:\u003c\/strong\u003e Synthetic rope, 24m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaterproof rating:\u003c\/strong\u003e IP69K\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControl:\u003c\/strong\u003e Wireless remote\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eMounting\u003c\/h3\u003e\u003cp\u003eYou'll need a winch-compatible bullbar or a winch mounting plate for your vehicle. Get a qualified installer to wire the winch to the battery, and inspect the rope before each use.\u003c\/p\u003e","brand":"Max Offroad","offers":[{"title":"Default Title","offer_id":71550652416253,"sku":"sku-48738452046064","price":1299.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/8396\/7485\/files\/Tank_15k_winch.jpg?v=1791957257"},{"product_id":"rugcel-winch-rope-11-000kg","title":"Rugcel Winch Rope (11,000kg)","description":"\u003cp\u003e\u003cstrong\u003eRugcel 10mm x 26m Synthetic Winch Rope (11,000kg) – Heavy-Duty 4WD Recovery Line\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eUpgrade your 4x4 recovery gear with the Rugcel 10mm x 26m Synthetic Winch Rope, engineered for strength, safety, and long-lasting performance. Designed with high-tensile synthetic fibers and rated to 11,000kg breaking strength, this winch rope is ideal for off-road vehicles, recovery winches, and 4WD enthusiasts who need reliable pulling power in tough terrain.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in Red\/Black and Carbon, the Rugcel rope is lightweight, easy to handle, and far safer than steel cable. 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This capacity suits heavier dual-cab utes and loaded touring rigs.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Rugcel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRated line pull:\u003c\/strong\u003e 12,000lb (5,443kg)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVoltage:\u003c\/strong\u003e 12V\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMotor:\u003c\/strong\u003e 6.8HP\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGear ratio:\u003c\/strong\u003e 216:1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRope:\u003c\/strong\u003e Synthetic rope\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControl:\u003c\/strong\u003e Wireless remote\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eMounting\u003c\/h3\u003e\u003cp\u003eYou'll need a winch-compatible bullbar or a winch mounting plate for your vehicle. 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Get a qualified installer to wire the winch to the battery, and inspect the rope before each use.\u003c\/p\u003e","brand":"Max Offroad","offers":[{"title":"Default Title","offer_id":71550648549629,"sku":"sku-48370109186288","price":1149.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/8396\/7485\/files\/TANK_12K_1_85e6fd6c-500e-4d77-9659-d07eb67cfb0f.jpg?v=1791957247"}],"url":"https:\/\/krenbits.com\/collections\/brand-rugcel.oembed","provider":"Kren Bits","version":"1.0","type":"link"}